Lockdown has been BUSY for the mighty rainbow - the true symbol of covidity!  They’ve been repping key workers, appearing in windows, celebrating Pride AND they’ve now got more colours to keep everyone represented! It’s been tiring. Channel 4 wanted to celebrate the rainbows hard work with this brilliant campaign directed by EVERYONE’s power duo - Stevie Gee & Essy May. The team brought to life this fantastic muticoloured character oozing with life and humour, as they walk through the streets, getting stuck on an escalator and turning up unannounced mid-yoga-session! Production and animation by our friends at Blinkink!